What are Accelerated Mobile Pages (AMP)?
The AMP Project is an open-source initiative by Google aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
Websites with AMP implemented are being used by some of the largest companies and are optimized for today’s mobile-first web. Implementing AMP increases performance for mobile users and organizes pages in a manner optimized for a mobile screen. Many of the companies who have implemented AMP have seen the time users spend on a site, conversion rate, and traffic all increase. There are over 1.5 billion AMP validated pages already and the number is continuing to grow.
How does AMP work?
AMP requires pages that follow the AMP specifications and require specific code and data that allows AMP to display properly on different mobile devices. The technical details of how it works are beyond the scope of this post, but essentially AMP requires a select set of HTML-like tags combined with a sub-set of normal HTML tags. For more information on AMP: https://www.ampproject.org/
How can AMP help your Website?
Implementing AMP on a website immediately provides benefits to all visitors on a mobile device. Pages are displayed in a manner customized per-device. The data is clear, sites with AMP return users longer and convert them more often.
Probably the biggest benefit beyond the improved experience for your customers is the ‘bump’ AMP websites get in search results. One great way to out-rank your competitors is to implement AMP early and optimize your site’s SEO to take advantage of the ‘bump’ AMP can provide. AMP validated sites are a cost effective and powerful way to improve your customers website experience and gain a competitive advantage.
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